H Samuel will mark the refurbishment of its Telford Shopping Centre store with a celebration weekend on Saturday 17 and Sunday 18 October.

The jeweller’s shop at Unit 201, Dean Street, was refurbished earlier this year. The weekend event will give visitors an opportunity to see the updated interior and upgraded ear-piercing studio.

Photographs supplied by the retailer show the shop entrance, a gold jewellery display and a consultation area.

Gold jewellery display and consultation seating inside H Samuel’s Telford store
The gold display and consultation area inside the refurbished shop. Photograph supplied by H Samuel.

The company says the Telford refurbishment forms part of a multimillion-pound store investment programme by parent company Signet Jewelers UK and Ireland. It has not provided a separate investment figure for the Telford shop.

Neil Old, managing director of Signet Jewelers UK and Ireland, said the investment reflected the company’s commitment to high streets and shopping centres, and the role of retail in local communities.

The store offers jewellery consultations and services including ring sizing, jewellery cleaning and bespoke design. The retailer has also announced in-store offers for the celebration weekend, with conditions applying.

The event takes place at H Samuel, Telford Shopping Centre, Unit 201 Dean Street, Telford, TF3 4BT. Visitors should check current opening hours with the store.